“The owner of the company told me that some people drink it in place of coffee. According to Monteiro, BOOST! is an all-day beverage. “The customers were the ones that told me about it and said that I have to get BOOST! because no one carries it around here.”Īlthough the diner doesn’t sell BOOST! by the glass, many patrons pick up a bottle next door and bring it in to accompany their meal. “It’s a drink that tastes just like a non-cartooned Coke and is very high in caffeine,” he explains. and neighboring Pine Barrens Store has been stocking BOOST! for the past year. Manny Monteiro, owner of the Shamong Diner & Restaurant in Shamong, N.J. And like most great drinks, the recipe remains a Faunce family secret to this day. As the story goes, his original formula for BOOST! (then known as Tak-Aboost) was created as a “recreational drink,” sold from a tap in the pharmacy’s soda fountain.
In a time before pre-packaged medicines, Faunce and other pharmacists concocted their own lines of wellness tonics, syrups, tablets and pills. And it was in a Riverside pharmacy where BOOST! was created by Ben Faunce in 1913. With a flavor that’s been described as a more viscous version of flat cola, the drink comes in concentrate form and is sold in mom and pop delis, pizzerias and groceries in and around Riverside, N.J. 10 of Philly's most missed closed restaurants.Best (and worst) promotional giveaways for 2018 Phillies home games.Yo, Philly: Don't diss the Lehigh Valley-style cheesesteak until you've tried it.Ordering a case of BOOST! to the Middle East, Manka is just one of the dozens of devoted fans who have publicly professed their appreciation for BOOST!, South Jersey’s very own bespoke beverage. This testimonial comes from Delran, N.J.’s Ron Manka, a sergeant who served in Iraq from 2004 to 2005. With temperatures reaching 126 degrees, that was, and still is, the best gift I have ever received!” That first cup of BOOST! was the greatest thing I have ever tasted. The case arrived (rather quickly) and I tore into it like a 5-year old at Christmas. “I called and ordered a case and your company was so nice and helpful.
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